Gilbert Gemayel
Sales Director | B2B & B2C Commercial Management
Beirut, Lebanon • +961 70 156622 • gemayelgilbert@gmail.com • about.gilbertgemayel.com
Profile
Sales Director with 20+ years in B2B and B2C sales and operations across construction materials, insurance, real estate, and services. Builds disciplined sales teams, cleans up pipelines, and aligns pricing and margin with what actually happens in the market.
Grew revenue from $350K to $1.4M in 15 months through focused go-to-market, pricing, and pipeline management. Comfortable owning P&L, managing distributors and key accounts, and working closely with operations and finance to protect margin and cash.
Currently focused on Sales Director / Commercial Director roles where top-line growth and profitability both matter.
Selected Commercial Impact
- •Scaled revenue from $350K → $1.4M in 15 months through focused GTM, pricing, and pipeline discipline
- •Increased revenue in construction materials distribution by around 25–30% over several years at Technitrade through key account focus and consistent follow-up
- •Opened 30+ new accounts across contractors, resellers, and SMEs, and grew sales in key product ranges by around 20–25%
- •Built and coached more than 100 sales professionals; standardized basic SOPs and forecasting to protect margin and cash
- •Grew and maintained an insurance portfolio of around 60–80 clients with roughly 85–90% retention
Core Sales Skills
New business development • Key account management • Channel / distributor management • Territory design • Pricing and margin management • Pipeline management & forecasting • Sales coaching and performance management • Contract negotiation • CRM discipline • Cross-functional work with operations and finance • Customer retention and upsell
Professional Experience
Technitrade SARL — Lebanon
July 2020–PresentHead of Operations & Commercial (Sales–Operations Lead)
- •Own full P&L for a construction materials importer and distributor, managing a team of about 6–8 people across sales, customer service, and back office and serving a portfolio of B2B customers
- •Increased revenue by around 25–30% over several years by focusing on key accounts and regular follow-up
- •Improved gross margin by around 3–4 points by controlling discounts and pushing better-margin items
- •Set simple weekly routines (pipeline review, visit plans, follow-up) so each salesperson knows their targets and open deals
- •Worked directly with the owners on pricing, payment terms, and stock decisions so growth stayed profitable
- •Reduced stockouts and slow-moving items through tighter coordination between sales, purchasing, and warehouse, and cut monthly reporting time from about 55 hours to 25 hours by consolidating CRM/ERP data into simple BI dashboards
Technitrade SARL — Lebanon
February 2017–July 2020Business Development Manager – B2B Sales
- •Opened 30+ new active accounts (contractors, workshops, and resellers) in different regions and segments
- •Set basic structure for the sales team: targets, visit schedules, simple reporting, and regular reviews to bring more discipline to the pipeline
- •Grew sales in key product ranges by around 20–25% through better positioning and cross-selling
- •Tracked competitor prices and offers and adjusted proposals to stay relevant without killing margin
- •Visited top clients regularly, solved day-to-day issues quickly, and kept communication clear on deliveries and payments
- •Worked with finance and warehouse teams to cut order mistakes, returns, and late collections
Villa Sky Properties — Lebanon
2014–2017Operations & Sales Manager – Real Estate
- •Led the agent network and enforced clean pipeline hygiene to improve close rates
- •Aligned marketing and sales to shorten cycle time and improve conversion from lead to signed deal
Discovery SARL — Lebanon
August 2008–June 2014Sales Manager (Country Sales Lead – Remington, Trust & Heart)
- •Managed day-to-day wholesale and retail sales, covering about 20–30 key accounts and outlets
- •Visited main customers regularly, negotiated orders and displays, and handled issues directly
- •Trained and supervised around 4–6 sales staff on products and basic selling routines
- •Worked with inventory and accounting to reduce order mistakes, delays, and returns
- •Helped keep annual sales on target and grew turnover by roughly 15–20% over the period
GGICB Insurance Consultancy & Brokerage — Lebanon
January 2015–PresentFounder & Principal – Non-Life Insurance Brokerage
- •Founded and run a non-life insurance brokerage for SMEs and individuals (medical, motor, property, liability)
- •Built and maintained a portfolio of around 60–80 clients (SMEs and individuals)
- •Handle the full sales cycle: prospecting, meetings, offers, renewals, and follow-up
- •Kept retention at roughly 85–90% by tightening renewal dates and staying close to clients on claims and questions
- •Compare offers from several insurance companies and negotiate coverage and price to protect both client and brokerage margin
- •Keep the setup lean with basic tracking tools, reminders, and simple processes instead of a big structure
- •GGICB is a part-time, lean, low-touch activity alongside full-time leadership roles and does not conflict with them
Fetch My Ride App — Lebanon
January 2017–June 2020Co-Founder – Finance & Commercial
- •Set up the basic financial model and simple reporting for rides, commissions, and marketing spend
- •Helped define pricing and go-to-market approach, testing different offers based on user response
- •Handled outreach and early sales: contacted partners, valet parking companies, and first users and pushed adoption through social media and direct contact
- •Coordinated with the team on product changes based on user feedback and basic usage data
Various Firms — Lebanon
2004–2013Early Roles – Accounting, Audit & Cost Control
- •Worked on audits and accounting for SMEs in different sectors
- •Prepared financial statements, budgets, and reports and helped improve how expenses and records were tracked
- •Established controls, reporting, and inventory accuracy; supported internal and external audits and basic compliance with accounting standards
Education
- Higher education in Fleet Management, Road Safety, and Accident Analysis — IPNET, 2023–2025
- BBA, Accounting & Business/Management — American University of Science & Technology (AUST)
- Technical Baccalaureate, Accounting & Business/Management — Institut Pédagogique National de l'Enseignement Technique
Certifications
- •Strategic Sales & Business Development
- •Advanced Sales & Negotiation Skills
- •Product Management & Agile Execution
Tools & Languages
Tools: CRM/ERP, BI dashboards, advanced Excel/analytics
Languages: Arabic (native), English (full professional), French (professional working)