Sales, Operations & Straight Talk

GilbertGemayel

I fix underperforming sales and messy operations.

20+ years in owner-led SMEs (10–200 employees) across construction materials, insurance, retail, and services. Recent impact: 35% lower costs and 40% revenue growth.

Open to full-time roles (Sales Director / Head of Operations) or focused 3–6 month projects.

20+ Years Experience
Sales & Operations Execution
Arabic • English • French
Gilbert Gemayel
About Me

Sales, operations, and straight talk.

I go straight to margin and cash—where money is made, where it leaks, and what to change first. Then I simplify sales and operations so owners understand the numbers and teams can execute without constant firefighting.

Background: accounting/audit → sales → operations leadership. Product management training helps me prioritize and keep only what works.

Why companies reach out

  • Sales pipeline without clear stages or follow-up
  • Margin leaks they can't see or control
  • Stock and cash management disconnected from sales
  • Burned-out teams firefighting instead of executing

Sales & Operations Diagnostics

Find where you’re losing margin, cash, time, and deals

Hands-On Team Leadership

Change routines with the team (not slide decks)

Practical Use of Data & Tools

Use data + tools (and AI when useful) without overcomplicating

Career Timeline

How I Became the "Fix the Mess" Guy

Accounting/audit → sales → operations. Today I combine all three to fix the numbers that matter: margin, cash, and execution.

Jul 2020 - Present

Head of Operations

Technitrade LLC

  • Aligned sales, stock, and finance around real margins with rebuilt pricing, purchasing, and reporting
  • Cut costs by around 35% and grew revenue around 40% while installing simple weekly routines
Jan 2015 - Present

Senior Insurance Broker

GGICB Insurance Consultancy & Brokerage

  • Turned a relationship-based brokerage into a trackable renewal and claims system
  • Improved client retention by about 50% and made income more predictable

Full career history is in the View Experience button at the top.

Experience

Results & Capabilities

Real outcomes from a few key engagements.

Measurable Business Impact

A few examples in numbers:

Technitrade – From chaos to controlled growth

Mid-size construction materials distributor, Lebanon

Cost Impact

35% lower operating & purchasing costs

Revenue Impact

40% revenue growth

Control

Better margin & stock visibility

  • Rebuilt pricing and discount rules with clear margin and stock visibility
  • Installed weekly pipeline and collections cadence with clear ownership
  • Result: 35% lower costs, 40% revenue growth, tighter control

GGICB – Stronger renewals and retention

Boutique insurance brokerage

Retention

50% improvement in client retention

Response Time

Faster renewals & claims handling

  • Built renewal calendar and CRM workflow for renewals and claims
  • Created visibility of at-risk clients with follow-up cadence
  • Result: 50% higher retention, faster claims handling

Family Businesses & SMEs – Less chaos, more control

Retail, services, and trade owners working long hours without clear profit visibility

  • Mapped lead → order → delivery → cash and clarified handoffs
  • Weekly KPI review (pipeline, margin, cash, stock risk)
  • Outcome: fewer fires; better conversion + cash control

What I'm good at

Core capabilities across sales, operations, and execution

Using Data & Tools

  • Create a weekly view of sales, margin, and stock risk
  • Simple dashboards (Excel/Sheets/BI): conversions, top clients, slow movers

Business Development

  • One shared pipeline with clear stages and next steps
  • Segment focus: fewer, better, higher‑margin deals

Financial Management

  • Targets matched to capacity, stock, and cash
  • Pricing, discounts, and terms that protect margin

Process & Product

  • Map lead → order → delivery → cash, then cut waste
  • Start from customer pain; test a few changes; keep what works

Strategic Execution

  • Weekly KPIs and routines the team repeats
  • Direct feedback and accountability

How I Work With You

Simple, focused on what changes the numbers.

I work side-by-side with your team: diagnose what breaks, fix 3–5 key things, and lock in routines the team can run.

  1. Quick diagnosis: Trace leads → cash and find where things break.
  2. Focused plan: Pick 3–5 changes with biggest impact on profit and cash.
  3. Execution: Implement, set weekly cadence, keep what works.

Client Testimonial

"Within a few months we had clear margins, better stock decisions, and a routine the team could sustain."

Paul Saadeh, Owner Technitrade

Portfolio

Companies I've Worked With

A selection of brands and companies I've partnered with.

Technitrade

Technitrade

Building materials distributor – sales and operations transformation

GGICB Insurance

GGICB Insurance

Insurance consultancy and brokerage – renewals and retention

Fetch My Ride

Fetch My Ride

Valet and car services app – financial model and operations

HART

HART

International brand – sales and distribution

Remington

Remington

Ammunition and sporting goods – market expansion

MEXX

MEXX

Fashion and lifestyle brand – retail and distribution

Crystal Arc

Crystal Arc

Tableware and glassware – regional distribution and key accounts

TRUST

TRUST

International ammunition brand – sales and distribution

Contact

Tell me where your sales or operations are stuck.

Share what's stuck. I'll either explain how I can help or say it directly.

Phone

+961-70-156622

Email

contact@gilbertgemayel.com

Location

Lebanon

Get In Touch