GilbertGemayel
I fix underperforming sales and messy operations.
For 20+ years, I've gone into messy setups and made them simpler to run: cleaner pipelines, clear numbers, and routines that teams actually follow. I've spent most of my time in owner-led businesses and SMEs (10–200 employees) in Lebanon and nearby markets, and I've also worked with international brands and regional distributors.
I'm primarily looking for full-time roles (Sales Director / Head of Operations). Occasionally, I take on a small 3–6 month project with an owner when it doesn't conflict with my main role.
Sales, operations, and straight talk.
I focus on what actually changes profit and cash. I come in, see where money is made and lost, and rebuild sales and operations so owners see what is happening in numbers, not stories.
I started in accounting and audit, then moved into sales, business development, and operations across construction materials, insurance, retail, and services.
Studying product management later gave me a more structured, customer-focused way of thinking: I prioritise changes by impact, test them in small iterations, and keep only what actually works for clients and the business.
Typical situations I get called into
- Sales team is busy but closing weak or random deals
- No clear view of profit per product, client, or project
- Follow-up is done from memory and WhatsApp chats
- Owner spends the day putting out fires instead of steering the business
Sales & Operations Diagnostics
Identifying where you are losing money, time, and leads across your sales and operational process
Hands-On Team Leadership
Working directly with owners and teams to change routines and behavior, not just presentations
Practical Use of Data & Tools
Using data and modern tools, including AI, to track performance and spot problems early — without overcomplicating the business
How I Became the "Fix the Mess" Guy
I started in accounting and audit, learned how money really moves through a company, then moved into sales and operations. Today, I combine all three to fix broken pipelines and messy execution.
Head of Operations
Technitrade LLC
- Aligned sales, stock, and finance around real margins with rebuilt pricing, purchasing, and reporting
- Cut costs by around 35% and grew revenue around 40% while installing simple weekly routines
Senior Insurance Broker
GGICB Insurance Consultancy & Brokerage
- Turned a relationship-based brokerage into a trackable renewal and claims system
- Improved client retention by about 50% and made income more predictable
For my full career history, use the View Experience button at the top of the page to open my complete CV.
Results & Capabilities
Some of the concrete results and strengths I bring, combining finance, field experience, and product-style thinking: focus on the right problems, make a few high-impact changes, and measure the result.
Measurable Business Impact
A few examples of what this looks like in numbers:
Technitrade – From chaos to controlled growth
Mid-size construction materials distributor in Lebanon
Cost Impact
~35% lower operating & purchasing costs
Revenue Impact
~40% revenue growth
Control
Better margin & stock visibility
Context: Limited visibility on stock, margins, and which clients/products actually made money.
What we did: Rebuilt pricing, added simple stock and margin visibility, and introduced a weekly sales pipeline review.
Result: Costs down around 35%, revenue up around 40%, and much tighter control over margins and stock risk.
GGICB – Stronger renewals and retention
Boutique insurance brokerage
Retention
~50% improvement in client retention
Response Time
Faster renewals & claims handling
Context: Renewals and claims follow-up were handled informally, relying on memory and ad-hoc reminders.
What we did: Structured a basic CRM-style renewal and claims process with a clear view of active and at-risk clients.
Result: Retention up about 50% and faster response times, creating more stable recurring income.
Family Businesses & SMEs – Less chaos, more control
Retail, services, and trade owners working long hours without clear profit visibility
Context: Owners working long hours with little clarity on which products, clients, or services drive profit.
What we did: Mapped flows, clarified roles between sales, operations, and finance, and set up weekly reviews on a few key numbers.
Result: Better cash control, higher conversion on existing leads, and less fire-fighting.
What I'm good at
Core capabilities across sales, operations, and execution
Using Data & Tools
- Turn messy spreadsheets into a simple weekly view of sales, margin, and stock risk
- Build basic dashboards (Excel/Sheets/BI) so owners see conversions, top clients, and slow-moving items at a glance
Business Development
- Design one shared sales pipeline instead of everyone working their own way
- Focus reps on the right segments and offers so they close fewer, better, higher-margin deals
Financial Management
- Tie sales targets to real capacity, stock, and cash so goals can actually be delivered
- Adjust pricing, discounts, and payment terms to protect margin without killing the deal
Process & Product
- Map how leads, orders, and claims really move, then cut steps that add no value
- Use product-style thinking: start from the customer problem, test a few changes small, and keep only what works
Strategic Execution
- Turn strategy into a short list of weekly numbers and routines the team repeats
- Give direct, respectful feedback so people know where they stand and how they affect profit
How I Work With You
Simple, practical and focused on what actually changes the numbers.
Whether I'm in a senior role inside your business or supporting you on a focused project, I work side-by-side with your team: understand where money is made and lost, pick a handful of changes, and build routines the team can run without me in the room.
- Quick diagnosis. We review how leads, orders, and cash move through your business and where you feel things are stuck.
- Short, focused plan. Using a product-management style mindset, we prioritise a small set of changes with the biggest impact on profit, cash, and workload.
- Execution and routines. We implement the changes, create simple dashboards and weekly routines, and keep what actually works for your clients and your numbers.
Client Testimonial
"Before Gilbert, we were busy all day but blind to real profit. Within a few months, we finally understood our margins, cleaned our stock decisions, and the team had a simple way of working we could actually sustain."
Paul Saadeh, Owner Technitrade
Companies I've Worked With
A selection of companies I've supported in sales, operations, and management.
Technitrade
Mid-size building materials distributor in Lebanon – sales and operations transformation
GGICB Insurance
Boutique insurance consultancy and brokerage – renewals, retention, and client follow-up
Fetch My Ride
Valet and car services app – financial model, pricing, and early operations
MEXX
International fashion and lifestyle brand – retail and distribution experience
JG Durand
Tableware and glassware brand (Cristal d'Arques / JG Durand) – regional distribution and key accounts
TRUST
International ammunition brand – sales and distribution
Tell me where your sales or operations are stuck.
If I can help, I'll explain how. If I can't, I'll say it directly
Phone
+961-70-156622
contact@gilbertgemayel.com
Location
Lebanon